DIE BETRUGSPRäVENTION-TAGEBüCHER

The Großbrand carefully chooses its content based on the platform it serves on, the target audience and demographics, and more.Supply-side platforms (SSP) are at the other end of the spectrum; publishers can manage and sell the ad space that is available on their apps or websites. There is disintermediation on both the DSP and SSP side of ad tech